Bozoma Saint John will leave her role as the head of Global Consumer Marketing at Apple Music and join the ride-hailing company as Chief Brand Officer.
“Boz has a long track record of successfully creating emotional connections between people and the products they love,” Uber CEO Travis Kalanick said in a statement to Fortune.
“Her creativity and deep understanding of consumers will allow us to build the same love and appreciation for Uber’s brand as we’ve built for Uber’s service.”
Saint John was also the former head of music and entertainment marketing at PepsiCo, where she struck a massive $50 million sponsorship deal with Beyoncé. She joined Apple in 2014 when the tech giant acquired Beats, for which she led marketing.